Relax – It’s in the bag: Part 2 – The Camera Lenses

Following on from last week’s blog where I talked about some of the features of my camera body and how it helps me to take great photos of you and your business, this week we are looking at my lenses and seeing just what they do for us on our shoot.

Canon 50mm f1.8

The Canon 50mm is a fixed lens meaning that it only has one focal length (and cannot be zoomed in or out). The number 1.8 refers to its largest aperture setting (the hole through which light enters the lens and into the camera). The smaller the number, the larger the aperture and therefore the more light the lens lets in. At f1.8 lots of light can flood into the camera to create the shot. This lens is small, lightweight and exceptionally sharp.

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What this means for you

Your business premises might not be the brightest and most spacious location in Essex but that doesn’t mean we can’t get some great shots for your website or social media platforms. The 50mm lens is unobtrusive, and with it’s ability to let in lots of light, we don’t have to use vast amounts of artificial lighting setups that might interrupt your workflow and take up valuable business hours.

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Canon 24-70mm f2.8

The Canon 24-70mm is a great all-round lens that can be used for wide-angle scenes and flattering portrait shots. If I only have space for one lens when ton assignments, this is the one I take as it allows me to shoot such a variety of subjects quickly and to a high quality. It can let in lots of light for hand-held shooting in dark locations but also has impressive manual focussing abilities for landscape photography on a tripod.

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What this means for you

To make your website engaging and a cut above those of your competitors, you need a variety of high quality images that provide prospective clients with a strong insight into the property, personalities and products behind the brand. This lens has the versatility to take shots ranging from exterior location images through to close-up product photography. To be able to switch quickly from a close-up image to a staff group photo helps me to save you time and get back to more pressing tasks.

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Canon 70-200mm f2.8

The largest of my lenses, the 70-200mm is great for taking shots of people and objects a little further away. It still lets in lots of light in dark environments but is also great for photographing moving subjects: be they mechanical, human or animal. The 70-200mm lens is great for creating soft blurred background as it compresses all objects in the frame.

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What this means for you

Many people are a little concerned when this large lens is pointed in their direction as they feel it will highlight all of their (perceived) flaws. In actual fact the focal length of this lens and its ability to compress objects to make them appear closer together really flatters faces. Take a headshot with a wide-angle lens and you will see how distorted and unattractive your face looks – this lens does the opposite. So don’t be intimidated by its size. This lens also helps you to really stand out from the background and make your portrait “pop”.  At events this lens allows me to capture expressions and gestures of guest speakers without obstructing your audience and attendees.

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To see some more of the work created with these lenses please take a little look at my website. Alternatively, please get in touch if you would like my lenses and I to create some images that will help you promote your USP.

In my next post I’ll be talking about memory cards and batteries and their importance. In the meantime, I’d love to hear any comments or suggestions for future posts.

Have a great week.

Ross

info@rosswillsherphotography.co.uk | www.rosswillshercommercialphotography.co.uk 07590 520539

Relax – It’s in the bag: Part 2 – The Camera Lenses

Relax…it’s in the bag: Part 1 – The Main Camera Body

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Part 1 in a series of blog posts exploring what essential pieces of kit I keep in my bag and how each item helps to promote your brand.

Over the next few weeks I’m going to be blogging about the essential items I carry in my commercial photography kit bag and how they help me to get great shots of you and your business. For part one I thought it best to start with the most obvious piece of kit – my main camera body – the Canon 5D Mark ii.

Here are 5 features of the 5D Mark ii that help me as a commercial photographer to help you sell your brand..

1. The Full-frame Sensor

A camera’s sensor size ultimately determines how much light is captured within each image. The larger the sensor, the more light that is captured in each shot.  The 5D Mark ii is fantastic for shooting in low light situations due to it’s full-frame sensor. The large sensor also helps to capture the tiniest details in highlights and shadows as well as a broad spectrum of colours and tones.

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What this means for you.

My camera can help me to capture concerts and events using only the ambient light available in the room whilst still maintaining high quality in my images.  I have and can use an external flash unit to enhance a low light scene, but often the most interesting images can be created by utilising the Canon 5D’s ability to capture brilliant detail in far from ideal natural lighting conditions. So when you book me to cover your events you need not worry about low light at the venue – I have the equipment to overcome this and take great shots.

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2. Long Battery Life

Whilst I use fully rechargeable batteries (more on these in a future blog) and always carry spares on my shoots, I have rarely – if ever – needed to replace the battery midway through a shoot. The 5D Mark ii will take 1000 to 1500 shots before the battery needs replacing so I can shoot without fear of having to stop just when we’re getting into our photographic groove!

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What this means for you.

Sometimes it may take a while to relax during your headshot shoot or we need to keep trying different angles and poses to capture your personality. The long battery life of my camera means that we only have to stop our photography shoot when we decide we have nailed the shots and not when the camera says “Enough!”

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3. Total control over every setting.

This camera lets me take full control of every aspect of each photograph – from exposure (brightness) to how much is in focus, the image’s colour balance and whether to freeze or to blur motion.

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What this means for you.

My camera helps me to ensure that the colours and tones of your products are represented accurately in all promotional material. Using the Canon 5D, I am able to light and shoot products in a way that highlights their USP and thus increases sales of your produce or stock.

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4. Interchangeable lenses

The Canon 5D – like most DSLRs – allows me to fit and use a range of lenses according to the photograph I am taking. I will talk in a future post about what each individual lens does for me (and you). Having a camera body that fits so many top-range lenses means that I can creatively shoot from a range of distances and angles and compose shots that help to promote your brand and products.

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What this means for you.

From head shots that really capture your unique personality through to wide-angle captures of your premises or event venue, being able to switch lenses to creatively capture what is important to you is a real feature of my photography style.

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5. Custom Functions

The Canon 5D Mark ii enables me to personalise which button controls each function. For example, I use a button on the back of the camera to control focussing instead of pressing down the shutter. This means that I can work in a way that suits me best and quickly make adjustments without having to stop and look at the camera body itself.

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What this means for you.

Knowing these controls so well means I can focus my attention on you. I can check that you  are feeling relaxed and happy with how the day or shoot is going. I can help to guide your posing and answer any concerns that you may have. It also means that I can work more efficiently which – due to the fact that I charge per hour – ultimately saves you money.

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So there you go – five ways in which my camera body helps me to promote your business. To see some of the work created with this camera please take a little look at my website or get in touch if you would like my camera and I to create some images that will help you promote your USP.

In my next post I’ll be talking more specifically about my lenses and how each one makes you look your best. In the meantime, I’d love to hear any comments or suggestions for future posts.

Have a great week.

Ross

info@rosswillsherphotography.co.uk | www.rosswillshercommercialphotography.co.uk 07590 520539

Relax…it’s in the bag: Part 1 – The Main Camera Body