Vitawell Medi-Centre – bringing Harley Street to the High Street

One of the things I love as a photographer is meeting business owners who have a passion for excellent customer care and providing exceptional services for their clients. Upon visiting Debbie Ash and Debbie Read at their Vitawell clinic in Billericay, it was quickly apparent that both ladies are passionate about delivering outstanding results for their customers and their warm welcome and friendly faces instantly brightened up a grey overcast morning. 

But what is Vitawell and how do Debbie and Debbie help their clients to look and feel fantastic? I sat down with both ladies to have a chat about the services that they provide and their ambition for their business going forward. 

Debbie Ash                                          Debbie Read

What is Vitawell and who are the Two Debbies?

Vitawell Medi-Centre was established in March 2016 by Debbie Ash and Debbie Read after 4 years of research into the latest innovative treatments in anti-ageing from America that are otherwise only currently available in Harley Street, along with other treatments in Health and Wellness that – although already available – are often disjointed in how they are delivered to clients.

The thought process behind Vitawell is to co-join all these treatments into one central clinic, for instance if you want to lose weight, look younger, feel good, get fit and have physiotherapy for a current injury, then all these treatments and therapies can be provided by Vitawell at our clinic.

What sets Vitawell apart from other clinics?

Vitawell Medi-centre is a small private clinic with a warm and friendly atmosphere that welcomes all its clients with the same enthusiasm and professionalism. It is an accessible haven for clients to undergo innovative and technologically advanced treatments in an ethical and safe environment. Both Debbies are fully qualified and listen to what each client is looking to achieve.

We believe that Vitawell is not about us, it’s all about the client and in providing an exceptional service that is customer focused. Our clients have remained with us throughout our start-up journey, and we have retained all of our clients since we began.

Vitawell Medi-Centre Essex

How has Vitawell evolved during the first 12 months of business?

Twelve months on, Vitawell’s client base is very diverse; with male and female clients ranging in age from 18 years to late 70’s undergoing our treatments with extremely successful results.

Since it started, Vitawell has increased its services and now offers treatments and therapies in Diet and Nutrition, Fitness and Personal Training, Health and Wellness, Anti-ageing and Medical Lab testing. Our clients can benefit from the latest technology available, including;

  • the revolutionary 3D Lipomed+ non-surgical liposuction
  • Diamond Microdermabrasion
  • Neo-elegance LED Illumination non-surgical Red, near Infa-Red and Blue light Face and Body therapy
  • Total Hair Systems
  • Therma Paraffin Treatments
  • SkinLove revolutionary facial range and Skinade – the science of “Better Skin from Within”.

We are both fully qualified in the Aesthetic treatments we offer and Debbie Read is also qualified in Nutrition, Sports Science and Physiology, Fitness, Personal Training and Sports Massage.

Vitawell Medicentre Billericay

That is an impressive list of qualifications. How did you find the training process?

Debbie and I had some great laughs practising aesthetic treatments on ourselves after our training, including Debbie A’s infamous cold stomach and disappearing chin and my magic foot diamond microdermabrasion… but those are other stories for another time!

We still have practice days and we continually attend training, seminars and industry shows to make sure we are ahead with new innovations and developments and we keep up our CPD as this ensures our clients get the best of the best.

Vitawell Billericay

What is your most popular treatment?

We have seen many clients in our first year with varying treatments wanted, but our most popular by far is the 3D Lipomed which is basically “permanent body contouring”. We break down unwanted fat non-invasively, which the client’s body then disperses of naturally over a period of time. Our 3D Lipomed also does Radio Frequency Skin Tightening for wrinkles and fine lines and our Dermaroller diminishes and gets rid of cellulite on places like thighs and bottoms.

We are very proud to state that we have a 100% conversion rate from free consultation to treatment. All of our clients have started with one particular treatment and then chosen to undergo further treatment on a different body part or utilise one of our of many other treatments and services.

Vitawell Medi-centre

What has it been like getting started?

It has taken a lot of time and hard work to get started, especially with regards to getting our name out there and getting clients through the door. Our marketing has ranged from attending breakfast networking groups to leaflet dropping. We have also been featured in magazine editorials, trade brochure adverts and we constantly update out website, social media and blog posts. We even did a Tesco poster in two stores in Chelmsford.

The effort has been worth it, with all our clients staying with us. However, we always look forward to hearing from, and welcoming new clients who then refer us to their friends and family.

Client referrals and testimonials are so good for us – they really do work and are our best form of advocacy. We have also made the move to become accredited and a full member of the Consulting Room, who are a self-governing Aesthetic body who overview and regulate Aesthetic Clinics, we are seeing more and more referral clients from this avenue.

Vitawell LED

What are your goals for the next 12 months at Vitawell?

Our aim is to gain a constant flow of new clients month on month so that we can grow and continue to offer the newest and latest advanced treatments in Health, Wellness and Anti-ageing that come to the market.

Our ultimate goal is to find larger premises that allow us to offer even more treatments and therapies and in the future to expand to franchise level with Vitawell Medi-centres on popular high streets.

We pride ourselves on offering the best and most innovative treatments with good customer care, fully qualified and knowledgeable therapists and a warm welcome.

I can testify that you will definitely be greeted with a warm welcome at Vitawell and that the compassion of both Debbies shines through in all they do.  To contact the Vitawell team you can call 01245 426005 / 07927 572 431 or email debbie.s@vitawell-medi.co.uk 

You can also view details of all the treatments they offer by visiting their website HERE. 

Ross Willsher is a social (weddings and portraits) and commercial photographer based in Chelmsford and covering Essex and London, who is passionate about creating images as individual as you are. His work can be viewed at http://www.rosswillsherphotography.co.uk / http://www.rosswillshercommercialphotography.co.uk

facebook.com/rosswillsherphotography | @RWillsherPhoto | instagram.com/rosswillsherphotography | http://www.linkedin.com/in/rosswillsher/

Vitawell Medi-Centre – bringing Harley Street to the High Street

The life of a dirty low-light photographer…

Did you know…

The word “photography” is a combination of the Greek root words “photo-,” meaning “light,” and “-graphia,” meaning “writing” or “drawing.” Thus, “photography” literally means “writing or drawing with light.” (Source: https://www.reference.com)

That’s all very well, and most of the time there is more than ample light to play with during a shoot and it’s simply a case of identifying whether it needs diffusing (softening), shaping or controlling in some form. However what happens when there is very little light? How do us photographers cope with with night-time shoots, indoor events and a general lack of the bright stuff? Below are a few low-light shots from various assignments and a little explanation of how I utilised my dirty low-light skills!

Working with what you have

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This shot was taken during a charity event in a beautiful but very dimly lit cathedral (St. John’s College, Cambridge). In such sacred buildings, flash and artificial light are forbidden and it is simply a case of working with what you have. Tripods and slow shutter speeds do not work when shooting moving subjects (such as public speakers photographed here) and so I needed to be able to have a shutter speed that was fast enough to freeze the animated actions of the speaker above. Luckily my professional camera has a sensor that still produces high quality images at extreme settings and I could utilise this to help increase the shutter speed and get the shot needed. It’s a little “grainy” but this small amount of digital noise (the term we use for grainy images) is a lot better than a blurry under-exposed image that didn’t capture this charismatic gesture. For me, capturing the moment, mood or brand of the subject matter is the most important part of my job and in such extreme settings sometimes a compromise has to be made.

Looking for the Light 

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At times, even in the darkest of buildings, there are little spots of light that can help the subject to pop out from its surroundings and create a shot with real atmosphere. By exposing just for the brightest part of the image in a dimly-lit scene (known as spot metering), professional photographers are able to allow darker items in the shot to fade into the background and draw the viewers’ eye to the main focal point. The shot above from Acanteen’s Halloween event is a perfect example of how exposing for a small part of the image helped me to produce a sense of atmosphere and intrigue that communicated the story of the occasion.

Adding Artificial Light 

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For many events that take place in the evening, it is essential that I know how to use artificial light quickly and in a manner that flatters the attendees and performers. An external flash (known as a speedlite) is perfect for such occasions as I can pop it on to my camera and move around the venue and take shots quickly and without interrupting or slowing down proceedings. This flash is unobtrusive as it is never aimed directly towards the subject and is perfect for corporate and social occasions that need a little extra lighting. Sometimes there is only stage lighting to work with, but I love being able to mix my artificial light with the ambient lighting in the room. Doing so can create vibrant and colourful images that will help the event organisers to promote future events to potential new attendees.

Finding a Story in the Darkness 

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This shot is actually from my personal street photography portfolio, but it’s a great example of how light can be used to tell a story, set a scene or entice viewers to ask questions. Here I used the light in the shot to draw the viewers’ eye into the scene, but used the lack of details in the people’s faces to create a sense of the unknown. What is being said? What might happen next? We will never know but it makes us as viewers stop and think.

Therefore low-light isn’t always bad news and low-lit images can work well if you are looking for shots that force your clients to ask questions and spend those extra few seconds engaging with your promotional material or website.

So there you have it – a little insight into how I work in low-light situations. Sometimes low-light means a bit of extra kit, sometimes it means a bit of compromise but one way or another I can light up even the darkest of rooms (photographically speaking at least)!

Have you tried any low light photography? Let me know in the comments section below.

Until next time, have a great week.

Ross

Ross Willsher is a social (weddings and portraits) and commercial photographer based in Chelmsford and covering Essex and London, who is passionate about creating images as individual as you are.  His work can be viewed at www.rosswillsherphotography.co.uk / www.rosswillshercommercialphotography.co.uk 

facebook.com/rosswillsherphotography | @RWillsherPhoto | instagram.com/rosswillsherphotography | www.linkedin.com/in/rosswillsher/

 

The life of a dirty low-light photographer…